Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.

Right now, We are currently looking to strengthen our China Marketing team with a PR Manager who will be responsible for China PR Strategy, planning and execution, as well as maintaining and expanding our local media network in China.

What you’ll do:

The role will require deep cooperation with local media, community partners and local market stakeholders across Marketing, Sales, Operations and eCom. The role will also manage the China PR agency and all execution. The position is based in Shanghai, China and reports to the China Marketing Manager, currently based in Shenzhen, China.

Roles & Responsibilities:

•Develop and implement PR/communication strategies, manage the overall brand image of Marshall Group in the China market.
•Identify partnerships and relevant high profile local ambassador endorsement opportunities that are relevant to drive our brand positioning
•Manage China PR agency to build strong media relationships across all media segments including Music, Tech, Lifestyle, Fashion and News to secure best in class coverage
•Drive tech and product reviews across product portfolio from CE to MI publications
•Lead buzz-worthy PR events, media fam tour and workshops based on Local Consumer plan to promote Marshall brand/ products
•Drive external and internal communication with PR and ePR communication methods. Monitor social media channels for social sentiment and industry trends. Handle media issues/crisis communications and provide prompt media responses.
•Manage seeding samples in China market and local translations process and WoW.
•Support China Marketing Manager to drive major China campaign and project development: Lunar New Year, physical retail, activation concepts.
•Support cross functional initiatives for Marshall Group including corporate communication, brand protection and anti-counterfeit projects.

Who we’re looking for:

•Bachelor degree or higher in Marketing, BA, Communications, Media, Journalism
•Minimum 6 years of PR experience in traditional and digital teams, advantageous if experience is in both an agency and in-house setting.
•Experience working across categories in lifestyle, CE, luxury brands.
•Proven experience of planning PR strategy and demonstrable experience of an integrated approach to PR (content, social media, media partnership etc.)
•Strong, established network in China in the fields of lifestyle, tech, culture and media. Strong media contacts; local music/lifestyle communities and non-traditional channels
•Crisis and issues management experience is a must
•Experience in working within a matrix organization structure, across internal business units and external agency and media partners

You probably have the following experiences & skills:

•Strong media contacts; sound knowledge of Chinese influencer landscape and non-traditional channels
•Strong story-telling experience to consumer, corporate and media partners.
•Project management capabilities and experience in managing creative and production resources. Strong collaborative mindset
•Great Chinese and English writing, editing, proof-reading skills
•Strategic self-starter who can drive a PR strategy from planning to execution
•Goal oriented and thrives in a fast-paced work environment
•Manage PR agencies for planning, reporting and analysis
•Experience working with marketing tools and software including but not limited to Monday.com, Meltwater, figma, Miro, MS teams functions etc.
•Experience of managing and optimizing budgets to drive best in class PR coverage

Our pledge:

We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers.

We encourage applications from all over the world. To enable transitioning from another country for a role at Marshall, we offer re-location support. This support is tailored for each role but always includes visa/work permit application, local authority registration, and home finding service. Don't hesitate to reach out if you have any questions.

Does this sound like you?

We look forward to reviewing your application!